PROCESS / FROM BRIEF TO FLIGHT

FROM IDEA
TO SKY.

A clear process brings creative intent, technical planning and live event production into the same conversation.

SIX PHASES / ONE SHARED PLAN

CLARITY AT EVERY STAGE.

The exact schedule and responsibilities are set with each client and event team.

01 / PHASE

Discover

Align on the objective, audience, venue, timeline and success criteria.

02 / PHASE

Concept

Develop the creative direction, narrative and overall visual language.

03 / PHASE

Animation

Build and refine the sequence, formations, transitions and timing.

04 / PHASE

Simulation

Review the proposed show and support production planning before flight.

05 / PHASE

Production

Coordinate site readiness, equipment, crew, permissions and show-day roles.

06 / PHASE

Showtime

Execute the plan, monitor operations and coordinate with event stakeholders.

COLLABORATION / PRODUCTION

One team, aligned around the brief.

Show production involves creative, technical and event stakeholders. The plan should make clear what decisions are needed, when they are needed and who owns them.

For each project, confirm review gates, venue requirements, local authorizations, production dependencies and the communication plan before show day.

START WITH THE IDEA

WHAT WOULD YOU
LIKE THE SKY TO SAY?

Start your project